Lady Bailey Caravans

A Full Identity

Over many years working with Lady Bailey Caravans, I designed and implemented a full company identity - from colour palettes to print styles to emailers to websites to ensure a seamless identity across the spectrum of advertising.

The Colour Palette

For cohesion across all marketing materials I stuck to a broadly similar colour palette

#004E95

Primary

#0B396D

Secondary

#D5DEE3

Tertiary

#FF1F10

Call to action

The Statistics

12k+ Monthly visits

10k+ Registered Users

£8m+ Annual turnover

1st Page Results

A Custom Built Online Experience

Much time was spent creating a product page layout that really captured the pertinent information whilst keeping it visually engaging.

Through A/B testing it was established that for the product page, the green call to action button produced the best conversion rates; this is something that was consisently monitored.

Product description page viewed on an iPad

Stripe Integration for online reservations

After the Covid-19 lockdowns, the company needed a way to take vehicle deposits remotely. I built an automated Stripe-integrated system to handle this. When a deposit is made, the Stripe API verifies it, marks the vehicle as sold, and alerts a salesperson.

The reservation page for a vehicle, showing the 3 stage process to providing basic information, the integration with Stripe to facilitate a card payment and the confirmation

Making a reservation using Stripe integration

The Customer Portal

The customer portal allows for quote viewing, tracking of an ongoing sale (including the ability to sign the terms and conditions), booking a campsite visit and contacting your sales person.

Simple visual displays for customers to stay in control

The customer portal shown on ipad and mobile

Fully Responsive Design

Analytics showed that Lady Bailey Caravans had almost equal visitors from desktop/tablet users as they did from phones - because of this I followed the principle of designing one fully responsive website which looked equally as impressive in your palm as it did on a large display.

Fully responsive design across the website

Three pages of the website shown on mobile phones

Coherent Design Across All Media Types

The full identity of Lady Bailey Caravans included print based media too, from the marketing post cards sent to their customer lists during promotional seasons to their internal forms, business cards, letter heads and more.

Cohesive branding across all paper based print media